LORIS S. SARID — Ambient $ (lp)

Mythology has a recurring theme: creating ambiguity by rearranging worlds and creatures that normally don’t belong together. Centaurs, Minotaurs, Hydras and so on: mockery and mystery intertwine into entities that are in equal parts magnificent and ridiculous. Referencing this idea in the present, Loris S. Sarid conjures 12 compositions simultaneously showing traits of dreamlike trap, candy-flavoured New Age and Spoken Word. The lines between spiritual and mundane, drama and parody are bent and questioned, used as raw material and treated with the same importance. Binding the work together is the sense of feeling peacefully lost inside a shuffling iPod, buried in a quiet zen garden inside a noisy shopping mall or vice versa. What connects Ambient music, which often anonymously swims into endless sleeping playlists with monthly subscriptions to well-being, to the mainstream output of commercial music? "Ambient $" doesn’t explore the social aspect of this question, but rather celebrates the beauty of its paradoxes. This album is the morning choir of forgotten NFTs, brewing lyrics in their binary exile. The television homily of a wrestler turned priest, turned influencer chef, then hermit and then rapper. Randomness is reclaimed as a human quality, and the aesthetics of mass music consumption are repurposed into a rather inexpensive guide to streaming-service-enlightenment.